Turns out it's a networking tool for bloggers, a bit like a chain letter, but instead of scaring people with bad luck if they don't participate, it just gives new bloggers accolades if they do, as well as extra exposure and hopefully, more followers.
‘Liebster means ‘favorite’ or ‘dearest’ in German. This award, which originated in
Melissa awarded me the Liebster, so I go to her blog http://thecraftypandagirl.blogspot.com/ to get my award, and thank her in a comment, as well as adding a link to her blog on mine. Next, I choose 5 new recipients, and award them the Liebster as well. If they want to participate, they do the same and we all get more exposure and readers. It sounds like a win-win situation to me. I looked at lots of blogs from people who are on Etsy teams with me, and here are my new awardees. Please take a peek at their lovely blogs!